Craftsmanship and Decades of Expertise
We are a specialist rug care company built on quiet mastery, professional integrity, and a genuine respect for the craft. For over two decades, we’ve provided expert cleaning, restoration, and protection services for some of the UK’s most treasured rugs — always with discretion and attention to detail.
A Family Business
Built on Mastery
The Persian Rug Cleaning Company was founded by brothers Nick and Dasos Gonnella — two lifelong experts in fabric and rug care who began their careers in the late 1990s. What started as a shared pursuit of high standards and better results became a lifelong craft and a trusted name among clients who expect nothing less than exceptional.
“My brother and I live and breathe rugs. What drives us is the moment we lay a rug back on a client’s floor and see the look on their face. That quiet satisfaction is what keeps us pushing for excellence in an industry full of shortcuts.”
— Nick Gonnella
From antique silk Kashans to thick tribal Gabbehs, we’ve cleaned and restored thousands of rugs — not as a routine service, but as a specialist discipline. Our clients stay with us for years, often across generations, because they know we never treat any rug — or relationship — as replaceable.
Trusted by Those Who Trust
Only the Best
- Decades of experience
- Obsessive attention to detail
- Specialist techniques for every rug
We work with clients who value expertise and expect discretion:
Private homeowners with heirloom or collector’s rugs
Household managers and estate teams
Interior designers and heritage property professionals
Second-home owners in London, Bournemouth, and Essex
We adapt to each client’s needs — whether that means timed collection before a renovation, advice on long-term storage, or ongoing care for pieces displayed in rotation.
Expertise Behind Every Service
We are proud to be among the most qualified rug care providers in the UK:
Woolsafe® Approved Service Provider
Master Rug Cleaner® accredited (Dallas, TX)
National Carpet Cleaners Association (NCCA) members
Fully insured and trusted by households managing valuable textile collections
Your rug may not always be the most expensive item in your home — but it might be the most irreplaceable. We understand that. And we treat it accordingly.
Care You Can Feel. Trust You Can Keep.
Our service is built on mastery. On doing things the right way, even when no one is watching. If that sounds like the kind of care you’ve been looking for, we’d be honoured to help.
Explore expert advice and real results
Learn more about protecting and preserving your rugs with our tips and explore case studies that show the difference professional repair can make.
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