Nick Gonnella

The Ultimate Persian Rug Cleaning Guide: Protecting Your Investment Introduction to Persian Rug Cleaning Persian rugs are not just floor coverings — they are works of art, cultural heirlooms, and financial investments. Whether it’s a treasured family piece or a newly purchased rug from a Mayfair gallery, proper cleaning and care are essential to maintain its beauty and value. In this Persian rug cleaning guide, we’ll explain why professional Persian rug cleaning is vital, what methods are safest, and how London homeowners can ensure their rugs remain immaculate for generations. Why Professional Cleaning Is Essential Preserving the Value of Your Rug Persian rugs are often purchased for thousands of pounds and, in many cases, appreciate in value. Improper cleaning — whether by DIY attempts or inexperienced carpet cleaners — can cause colours to bleed, fibres to weaken, or edges to fray. This can reduce a rug’s worth dramatically. Protecting Fibres and Natural Dyes Most Persian rugs are woven with wool, silk, or cotton and dyed with natural vegetable dyes. These require a delicate, pH-balanced cleaning process. Harsh chemicals or hot-water carpet machines can strip colour, cause shrinkage, or leave permanent damage. Health and Cleanliness Rugs act as filters in the home, trapping dust, allergens, pet dander, and bacteria deep within the fibres. Professional cleaning removes these particles safely, restoring freshness and protecting your family’s health. https://youtu.be/2gIzqx1jc0g?si=IUbzkSEAa-4JLmiT How Persian Rugs Should Be Cleaned At The Persian Rug Cleaning Company, we follow museum-grade techniques trusted by collectors and galleries. Each rug is assessed individually, then cleaned by hand or carefully with specialist machinery. Dusting & Beating – Deep dust removal using traditional beating techniques and modern vibration systems. This clears sand and grit, some invisible to the eye, but highly damaging to fibres. Gentle Hand-Washing – Using soft water and pH-balanced shampoos tailored to wool and silk. Never with general carpet cleaning machines or harsh chemicals. Soft Water Rinse – Ensuring colours remain vibrant and no residue is left behind. Controlled Drying – Rugs are fast-dried in a climate-controlled room. This prevents shrinkage, colour run and warping. Final Grooming & Inspection – Pile is brushed, fringes aligned, and sheen restored. Each rug is inspected to ensure it returns in immaculate condition. Common Rug Problems We Restore Pet accidents – Urine odours and bacteria removed, and stains safely neutralised. Wine & coffee spills – Colour-safe removal without bleaching. Moth damage – Treatment and prevention advice. Understanding the moth cycle is crucial to preventing moth damage. Smoke & water damage – Restoration of colour and softness. General wear & fading – Rejuvenating pile and restoring vibrancy. These are issues that standard carpet cleaners cannot treat without risk. How Often Should You Clean a Persian Rug? Every 12–18 months if in a busy room with daily foot traffic. Every 2–3 years for decorative or low-use rugs. Immediately after spills, pet accidents, or flooding. Regular care extends the life of your rug and ensures it remains an appreciating asset rather than a deteriorating liability. Why London’s Discerning Clients Trust Us For decades, The Persian Rug Cleaning Company has been the first choice for homeowners who value discretion, expertise, and flawless results. Trusted by clients in Mayfair, Knightsbridge, Kensington, Chelsea, Belgravia & Hampstead.  Specialists in Persian & Oriental rugs including Tabriz, Heriz, Nain, Kashan, Caucasian, Tibetan, and many more. Collection & delivery service across London, Essex and Bournemouth. Vast experience in restoring rugs for interior designers, galleries, auction houses and collectors. We understand that each rug has a story — whether it’s a family heirloom or a newly acquired masterpiece — and we treat every piece with the care it deserves. Case Study: Restoring an Antique Heriz Serapi Rug A long time client in Knightsbridge contacted us after a drink spill on her antique Heriz Serapi rug, valued at over £30,000. This is one of her prized pieces and spot cleaning which she carried out in a panic had only spread the stain. She called us and luckily we were in the neighbourhood so we collected the rug, took it straight back to our facility and got to work immediately. Using dye stabilisation, protein spot removal, and gentle shampooing, we fully removed the mark without fading the wool’s natural sheen. We then washed the whole rug. The client was astonished: “I thought it was ruined forever, but Nick & Dasos at The Persian Rug Cleaning Company brought it back to life. It looks better than when I bought it. You can’t tell where the stain was and the rug is so bright now. The reds particularly have a stunning pearlescence which wasn’t visible when I first purchased the rug” Tips for Caring for Your Persian Rug at Home Rotate rugs annually to ensure even wear. Vacuum gently with suction only (unless trained by us on using the beater method) — avoid fringes. See our guide – How to vacuum a rug without damaging it Avoid direct sunlight which fades dyes. This is another reason to rotate rugs regularly. Attend to spills immediately by blotting with a white cloth — never rub.  Have rugs professionally cleaned regularly to prevent damage and extend the life of the rug. Frequently Asked Questions Can my rug be collected from my home?Yes, we offer a door-to-door collection and delivery service throughout London, Essex and Bournemouth. This is included in the price of the overall service. Is Persian rug cleaning expensive?Prices vary depending on size, material, and condition. For luxury rugs, the cost of professional cleaning is nearly always less than the loss of value caused by damage. Do you clean silk rugs?Yes — silk requires experience and expertise. We use specialist hand-washing and grooming techniques to care for silk rugs safely. Can you repair rugs as well as clean them?Absolutely. We work with expert restorers to reweave fringes, fix holes, and restore selvedge damage.  How long does professional rug cleaning take?Usually 7–10 days, depending on the rug’s condition and whether repairs are required. Urgent cleaning services are available on request. What’s … Read more

How to Vacuum a Persian Rug Without Damaging It Persian rugs need more than just regular vacuuming—they need the right kind. Here’s how to keep yours clean without causing harm. It Starts With Respect Owning a Persian rug is a bit like owning a vintage sports car or an antique watch: beautiful, functional, but not something you maintain like the everyday equivalent. It’s a work of art. A cultural artefact. And if you treat it like wall-to-wall carpet, you may be doing more harm than good. We’ve seen it all—from rugs warped by years of aggressive vacuuming, to delicate fringes shredded by rotating brushes. But here’s the good news: vacuuming your Persian rug is the right thing to do. You just need to do it carefully. Why Vacuuming Matters Every day, your rug collects dry soil, grit, dust, and skin particles. Even if it looks clean, the abrasive particles grinding into the fibres can slowly destroy them—especially if the rug is in a high-traffic area. Vacuuming, when done correctly, removes this dry soil and extends the life of the rug. But if done poorly, it can wear down the pile, break fibres, and even pull out knots. So let’s get into the do’s and don’ts. The Golden Rules of Vacuuming a Persian Rug 1. Use the Right Vacuum For general regular vacuuming avoid heavy-duty machines with rotating beater bars. Instead, opt for a vacuum with adjustable suction and a brush head you can control—or better yet, no brush bar at all. We recommend upright vacuums like the SEBO BS36 for professional use or a Miele cylinder vacuum with a gentle floor head for home use. If your vacuum has a rotating brush, make sure it can be switched off. Fringes should never go anywhere near a rotating brush. 2. Vacuum With the Pile, Not Against It All hand-knotted rugs have a pile direction—the direction the knots lie flat. Always vacuum with the pile, not against it. You’ll notice less resistance, and it helps preserve the integrity of the fibres. Going against the pile can lift or loosen the wool and cause breakage over time. 3. Be Careful With the Edges and Fringe Fringes are delicate. They’re part of the warp threads and not just decorative tassels. If your vacuum catches them, it can unravel the rug. Always vacuum up to the fringe and stop. Use a handheld vacuum or brush attachment if needed. If your rug has curling edges or loose selvages, avoid putting pressure on these areas. Gently smooth them out before vacuuming. Step-by-Step: How to Vacuum a Persian Rug Step 1: Remove loose items and furniture. Step 2: Check for obvious dirt, loose threads, or damage. Step 3: Vacuum the face of the rug in the direction of the pile. Step 4: Flip the rug over and vacuum the back—this helps dislodge deep soil from the foundation. Step 5: Lift the rug and vacuum the floor underneath. Step 6: If needed, repeat steps 3–5. Step 7: Use a soft brush attachment to carefully clean the fringe. Doing this every few weeks keeps your rug fresh between professional cleans. What to Avoid No handheld “pet hair rollers” or mini power brushes on the face of the rug. They can tear pile and lift knots. No vacuuming across corners or edges. It weakens the structure and leads to fraying. Never steam clean a Persian rug—it will shrink the fibres and destroy dye stability. We’ve seen many rugs damaged over the years by owners paying general carpet cleaners to steam clean rugs Don’t rub stains with the vacuum or attachments. Use blotting methods instead. When to Call in the Experts So you now know how to vacuum a Persian Rug, But even if you vacuum regularly, rugs still need deep cleaning to remove the grit and oils that embed over time. We recommend professional cleaning every 1–2 years for rugs in use, or more frequently if you have pets, heavy traffic, or accidental spills. Vacuuming is maintenance. Deep cleaning is preservation. What We Do Differently At The Persian Rug Cleaning Company, we begin every cleaning with the most thorough dusting and dry soil removal process in the UK. We use specialist machines that vibrate the rug from the back and loosen years of grit—something vacuuming alone can’t achieve. So if you’re wondering whether you’re looking after your rug properly, this is a great place to start. All Posts Advice News Reviews How to Vacuum a Persian Rug Without Damaging It Read More How Moths Destroy Rugs – And How to Stop Them Read More Lori-Pambak Kazak Rugs — Expert Cleaning & Care in London Read More Newsletter Sign up to get the latest news and rug care tips Name Email Δ

We’ve seen it too many times. A beautiful, hand-knotted rug left untouched under a piece of furniture… only to be discovered years later, ravaged by moths. If you’ve ever wondered how moths can do so much damage—or how to prevent it—this is for you.

Lori-Pambak Kazak Rugs — Expert Cleaning & Care in London “Own a Lori-Pambak Kazak Rug? Here’s What You Need to Know” What Is a Lori-Pambak Kazak Rug? A Lori-Pambak Kazak rug is a handwoven carpet from the Lori and Pambak valleys of Armenia, part of the historic Caucasus weaving region. These rugs were traditionally made in the 19th and early 20th centuries by village and tribal weavers using local mountain wool and natural vegetable dyes. These rugs are admired by collectors and interior designers alike for their geometric strength, striking colours, and cultural symbolism. A genuine antique Lori-Pambak Kazak is more than a floor covering—it’s a piece of history, woven with meaning and passed down for generations. The History of Lori-Pambak Kazak Rugs The weaving tradition of Lori-Pambak Kazak rugs developed during the 19th century, a period when the Caucasus became an important hub in the global rug trade. Unlike many Persian city carpets that followed workshop patterns, Lori-Pambak rugs were created in small villages and family homes, each piece reflecting the imagination of the weaver. Trade routes running through the Caucasus connected these rugs to markets in Tbilisi, Moscow, and even Western Europe. Merchants quickly recognised their bold style — especially the three commanding medallions — and demand grew among collectors abroad. Because they were woven for both domestic use and export, Lori-Pambak rugs balanced practicality with artistry: thick, resilient wool for warmth and durability, combined with vivid dyes and strong geometry designed to catch the eye. This blend of function and statement made them one of the most distinctive Caucasian weaving styles of the era. How to Recognise a Lori-Pambak Kazak Rug Collectors and enthusiasts often ask how to identify a genuine Lori-Pambak Kazak. These rugs stand out from other Caucasian weavings through a few unmistakable features: Three stacked medallions – almost every Lori-Pambak has three large octagonal or rectangular medallions aligned down the centre. Deep indigo field – the background is usually a rich navy blue, creating dramatic contrast with the reds and ivories. Ram’s horn motifs – bold, angular S-shapes scattered across the field, symbolising strength and protection. Hooked diamonds – small diamond shapes with projecting hooks, used as talismans against the evil eye. Leaf-and-calyx border – a repeating diagonal floral design framing the rug. Bold colour palette – madder red, indigo blue, ivory, and accents of yellow or green from natural vegetable dyes. These design hallmarks make Lori-Pambak Kazaks easy to distinguish and also explain why they remain so visually powerful in both traditional and modern interiors. Craftsmanship and Materials of Lori-Pambak Kazak Rugs Lori-Pambak Kazak rugs are admired not just for their design, but also for the quality of their construction. These were practical household textiles, made to withstand daily use while holding deep cultural meaning. Wool quality: The highland pastures of Armenia produced dense, lustrous wool with a natural sheen. This gave Lori-Pambak rugs both durability and a soft, glowing surface. Hand-knotting: Weavers used the symmetrical (Turkish) knot, tying each one by hand on simple wooden looms. This technique created a firm, resilient structure that allowed the rugs to last for generations. Vegetable dyes: Colours came from natural sources — indigo plants for blues, madder root for reds, and various herbs and minerals for yellows and greens. These dyes aged beautifully, giving antique examples their prized patina. Thickness and weight: Compared with finer Persian carpets, Lori-Pambak rugs were woven with a heavier pile, making them warmer and more robust in village homes. Handmade individuality: Each rug carries small variations in knot count, colour balance, and motif placement, which are celebrated as marks of authenticity rather than flaws. It’s this combination of sturdy craftsmanship and artistic individuality that makes Lori-Pambak Kazaks so valued today, both as decorative pieces and as cultural artefacts. Why Proper Care and Cleaning Matters Antique Lori-Pambak Kazak rugs are more than beautiful textiles — they are cultural treasures. But like all wool and vegetable-dyed rugs, they are also vulnerable if not cared for correctly. Dust and grit damage – fine particles work down into the foundation of the rug, cutting fibres with every step and gradually thinning the pile. Colour sensitivity – natural dyes can bleed or fade if exposed to harsh chemicals, steam, or over-wetting. Delicate foundations – antique wool, while strong, can become brittle if washed improperly or left damp. Household risks – vacuuming alone cannot remove deep-set grit, and DIY cleaning products often cause more harm than good. For these reasons, owners of Lori-Pambak rugs are advised to invest in specialist professional cleaning. At The Persian Rug Cleaning Company, we use traditional hand-washing methods tailored to antique Caucasian rugs: A careful pre-inspection of dyes, fibres, and condition. Gentle dust removal to extract grit without stressing the weave. pH-balanced hand washing to lift dirt while protecting vegetable dyes. Controlled drying on racks to prevent shrinkage or colour migration. This process restores not only the appearance but also the longevity of your rug, ensuring it remains a vibrant heirloom for generations to come. Owning a Piece of History A genuine Lori-Pambak Kazak rug is far more than a decorative floor covering — it is a woven record of culture, craftsmanship, and tradition. With their bold designs, layered symbolism, and resilient construction, these rugs continue to capture attention as both collector’s items and practical works of art for the home. If you are fortunate enough to own one, it deserves to be cared for with the same attention and respect that went into its creation. Proper cleaning not only enhances the colours and patterns but also protects the fibres, ensuring your rug will remain a family treasure for decades to come. At The Persian Rug Cleaning Company, we specialise in antique rug cleaning and restoration in London, with expertise in handling rare Caucasian rugs such as the Lori-Pambak. Whether your rug needs a deep clean, colour revival, or sensitive restoration, our team is here to help. Book your professional rug cleaning today and give your Lori-Pambak Kazak rug the … Read more

How to Get Urine Out of a Rug Without Damaging It Urine on your rug? Don’t panic. Here’s how to remove urine from rugs safely, avoid long-term damage, and when to call in the experts. How to Get Urine Out of a Rug Without Damaging It Pet accidents and rug ownership go hand in hand. Whether it’s a puppy still learning the ropes or an older dog with occasional mishaps, sooner or later, your rug will suffer the consequences. The question is—what now? Urine is one of the most damaging contaminants for Persian, oriental, and natural fibre rugs. It’s not just about the smell (although that’s bad enough). It’s about chemistry—how urine changes over time, how it interacts with dyes, and how it degrades delicate fibres. Here’s how to act quickly and safely when accidents happen—and what to avoid if you want to save your rug. What Makes Urine So Harmful to Rugs? Urine doesn’t stay the same once it hits your rug. As it dries, it becomes increasingly alkaline. This change in pH can do serious damage to the mordants that hold your rug’s dyes in place. The result? Colours run, fibres weaken, and odours set in. Here’s what urine can do if not treated properly: Cause permanent dye bleed, especially in reds, blues, and dark colours. Leave stubborn stains, even after the surface has dried. Trigger strong ammonia odours, which only worsen over time. Break down natural fibres, especially wool and silk. Even small accidents can turn into major issues if left untreated. The Immediate Steps You Should Take If you spot an accident in progress—or just after—here’s what to do: Act fast. The sooner you respond, the less damage the urine can do. Blot, don’t rub. Use dry paper towels or a clean, absorbent cloth to blot up as much as possible. Don’t scrub—it drives urine deeper. Dilute carefully. If no dye has transferred to your towel, you can lightly dab the area with a damp cloth to dilute any remaining residue. Avoid soaking the rug. Check for dye transfer. If you see colour on your towel, stop immediately. You’re at risk of dye bleed, and it’s time to call in professionals. Never use off-the-shelf carpet sprays or “pet enzyme cleaners” unless you’re certain they’re wool-safe and pH neutral. Many aren’t. Why DIY Cleaning Often Makes Things Worse Home attempts at deep cleaning urine often fail. Common mistakes include: Over-wetting the rug, which risks shrinkage, mould, and dye migration. Using harsh cleaners, which can bleach, stain, or damage fibres. Failing to fully extract urine, leaving the smell and bacteria behind. Ignoring the foundation, where urine seeps and dries—out of sight, but still doing damage. Just because the rug looks clean doesn’t mean the urine is gone. At The Persian Rug Cleaning Company, we don’t guess. We test. Our approach includes: pH testing and UV inspection to locate and identify all urine spots. Full immersion in a decontamination bath—no surface clean will reach the urine in the foundation. Repeated flushing and rinsing to remove uric acid and odour-causing bacteria. Safe drying in a controlled environment to preserve rug integrity. It’s the only way to ensure your rug is truly clean—not just on the surface. All Posts Advice News Reviews Can You Wash a Persian Rug at Home? Read More A Tale of Two Rugs in Notting Hill Read More Viscose Rug Cleaning & Maintenance Tips Read More Newsletter Sign up to get the latest news and rug care tips Name Email Δ

How We Clean Rugs for London Homes (and Why It Matters) From pre-inspection to drying, our rug cleaning process is meticulous, safe, and tailored to your rug. Here’s why that matters—especially in London homes. Every Rug Has a Story. So Should Its Cleaning Process. No two homes in London are alike—and neither are their rugs. From antique Kashans in Kensington to thick tribal Gabbehs in Hampstead, we’ve seen it all. And if there’s one thing we’ve learned in our decades of experience, it’s this: There’s no one-size-fits-all rug cleaning process. That’s why we tailor every step of our work. Below, we’ll take you through how we clean rugs for London homes, and more importantly, why our approach matters for preserving your rug’s beauty, structure, and value. It Starts with a Deep Respect for Craft We treat every rug as a one-off piece of art—because it is. Whether it was woven on a loom in Tabriz or picked up on Portobello Road, a rug carries stories, heritage, and craftsmanship that deserve expert care. That’s why we begin every job with a thorough pre-inspection. We don’t just glance at your rug and guess. We: Identify fibre type (wool, silk, cotton, goat hair, or blends) Assess knot density and weave structure Check for fugitive dyes and test for colourfastness Inspect for pre-existing damage, wear, moth activity, or urine contamination This allows us to build a bespoke cleaning plan tailored to your rug’s construction and needs. Why London Homes Pose a Unique Challenge Urban living creates particular stresses for rugs. We see it every day: High foot traffic on hallway and living room rugs Urban dust and soot building up deep in the pile Moth infestations in low-light, less-frequented rooms Pet accidents and stains from everyday life So when we clean a rug from a London home, we don’t just aim to remove surface dirt. We’re tackling deep-seated soil, potential allergens, and hidden wear points—all while protecting the rug’s integrity. Step-by-Step: How We Clean Your Rug 1. Dry Soil Removal This is arguably the most important step. Before any washing happens, we remove the dry particulate soil trapped in the rug’s foundation. Left unchecked, this acts like sandpaper, wearing down the fibres with every step you take. We use mechanical dusting, compressed air, or hand brushing depending on the rug’s fragility. Most clients are shocked by how much dust we remove—even from rugs that looked “clean.” 2. Immersion Wash (or Safe Alternative) When safe to do so, we carry out a full immersion wash using cold softened water and mild Woolsafe®-approved shampoos. This allows contaminants to be thoroughly rinsed from the pile. Delicate pieces (like silk Kashans or antique flatweaves) may instead be hand-washed on a table using soft brushes, with minimal moisture to avoid fibre distortion. 3. Rinse & Centrifuge Using high-pressure cold water, we rinse out all emulsified dirt. Then we transfer the rug to a centrifuge, which spins out excess water. This speeds up drying, prevents dye bleed, and keeps the rug fibres soft. 4. Controlled Drying Every rug is hung to dry in our climate-controlled drying room. Here, temperature and humidity are monitored to ensure fast, even drying with no risk of shrinkage, browning, or mildew. The Final Step: Delivery & Advice Before we return your rug, we carry out a final inspection. We check for any stubborn marks, correct the pile direction, and ensure the rug is as clean, soft, and vibrant as possible. You’ll also receive tailored care advice—including how to vacuum it properly, when to rotate it, and if protector or moth treatments would help in your home. Why It Matters Too many cleaning companies treat rugs like wall-to-wall carpets. Harsh chemicals, steam cleaners, and neglect of fibre safety cause irreversible damage. We’ve seen silk rugs left stiff as cardboard. Hand-knotted Persian carpets with dye bleed from an overzealous steam clean. And clients heartbroken that something irreplaceable is now ruined. That’s why we exist. We’re here to restore—not just clean. To respect your rug, honour its craftsmanship, and keep it part of your home for years (or generations) to come. All Posts Advice News Reviews Can You Wash a Persian Rug at Home? Read More A Tale of Two Rugs in Notting Hill Read More Viscose Rug Cleaning & Maintenance Tips Read More Newsletter Sign up to get the latest news and rug care tips Name Email Δ

Is My Rug Valuable? Understanding the worth of your rug isn’t just about price — it’s about history, craftsmanship, and what it means to you. A Common — and Fair — Question It’s one of the first things people ask when we inspect a rug for cleaning: “Is my rug valuable?” It’s a good question. After all, if a rug has no sentimental or resale value, then why spend more repairing it than replacing it? But the truth is — value isn’t always obvious. Some rugs are family heirlooms with a modest resale price but deep personal significance. Others are antique treasures tucked away under a sofa. And some are modern designer pieces bought for thousands, despite being made with machine-spun wool. We’re lucky in that we get to see it all. As one of the most experienced rug cleaning companies in London, we work on a remarkable range of rugs — from priceless antiques to modern fashion statements — and we’ve learned how to spot the difference. Let’s take a look at what makes a rug valuable — and what doesn’t. What Makes a Rug Valuable? 1. Age and Condition Antique and semi-antique rugs (usually 80–100+ years old) are often more valuable than newer pieces, especially if they’re still in good condition. That said, condition plays a huge role. A century-old rug with major dry rot or repairs may hold less value than a 30-year-old rug that’s been perfectly preserved. 2. Knot Density and Weave The more intricate the knotting, the longer the rug took to weave — and the more skilled the weaver had to be. High knot counts (like those found in silk Qum or fine Tabriz rugs) suggest finer detail, longer production time, and generally higher value. 3. Materials Silk, high-quality wool, goat or camel hair — all add to a rug’s worth. The purer the material, the more lustrous the finish, and the more durable the fibres. Conversely, viscose or synthetic blends often reduce a rug’s quality and resale potential. 4. Dyes Natural dyes (like madder root, indigo, or cochineal) are labour-intensive to produce but age beautifully, often gaining depth and complexity over time. Synthetic dyes can fade unevenly or deteriorate the wool. An expert eye can usually tell the difference. 5. Origin and Provenance Some weaving regions are known for quality: Qum, Tabriz, Kashan, Heriz, Isfahan, and Kerman in Iran; Hereke in Turkey; Caucasian Kazaks; or Bukhara from Turkmenistan. Rugs with a traceable origin story, known weaver, or regional hallmark often hold more value. What Devalues a Rug? Machine-made or tufted rugs (even expensive ones) are generally not worth restoring. Stain damage, especially from pet urine, can degrade fibres and destabilise dyes. Moth damage, if extensive, may be too costly to repair. Unstable dyes, particularly in cheaper rugs, may limit cleaning success and long-term durability. Even rugs sold at high-end department stores in London can be vastly overpriced for what they are — especially viscose rugs marketed as “bamboo silk.” Sentimental vs Market Value It’s worth remembering that personal value isn’t always financial. We’ve cleaned rugs gifted by grandparents, purchased on travels, or inherited from beloved relatives. These may not sell for much at auction — but they carry far greater emotional weight. We’ll always take the same care with a rug that’s priceless to you. So, Is Your Rug Valuable? We’re happy to give you an honest, informal opinion when we inspect your rug. We’re not valuers, but we’ve seen thousands of rugs — and we know what’s rare, what’s common, and what’s worth preserving. We can also recommend a trusted professional appraiser if you’re looking for a formal valuation — whether for insurance, sale, or your own peace of mind. And if your rug isn’t valuable? We’ll still help you decide if cleaning or repairs are worthwhile. Sometimes, it’s just about having a clean, beautiful space. All Posts Advice News Reviews Can You Wash a Persian Rug at Home? Read More A Tale of Two Rugs in Notting Hill Read More Viscose Rug Cleaning & Maintenance Tips Read More Newsletter Sign up to get the latest news and rug care tips Name Email Δ

Can You Wash a Persian Rug at Home? Thinking of washing your Persian rug yourself? Here’s what you need to know before reaching for the hose. We explain when DIY cleaning works, when it doesn’t, and how to avoid costly damage. Can You Wash a Persian Rug at Home? Many rug owners wonder if they can wash their Persian or oriental rug at home. Maybe it looks a little dull. Maybe the dog had an accident. Maybe someone knocked over a glass of wine. And if you’re thinking, “Surely I can sort this out with a bit of water and elbow grease,” we understand. But before you unroll your rug onto the patio or fill up the bath, there’s a lot to consider. Because while home cleaning is technically possible, it’s rarely advisable—and in many cases, it does more harm than good. What Makes Persian Rugs So Delicate? Persian rugs aren’t your average floor covering. They’re made from natural fibres like wool and silk, often dyed with unstable natural or synthetic pigments. They’re woven by hand, with intricate knotting and structural integrity that can be compromised by excess moisture, heat, or rough handling. Here’s what sets them apart: Natural fibres absorb water quickly and can shrink or warp if not dried correctly. Dyes may bleed or migrate, especially reds, blues, and dark tones. Fringes are fragile and prone to fraying or tearing under agitation. Soil sits deep in the pile, where regular vacuuming doesn’t reach. The result? A rug that looks durable but is incredibly sensitive to moisture, agitation, and temperature—all elements involved in DIY cleaning. The Myth of Vacuuming and Spot Cleaning Routine maintenance is essential and encouraged. But don’t confuse vacuuming or surface cleaning with deep cleaning. Vacuum regularly, in the direction of the pile. Avoid vacuuming fringes, as they can get caught and unravel. Blot spills—never rub, and always call for advice if in doubt. Spot cleaning can work for very minor spills, especially if your rug has been treated with a protector. But never scrub or soak a spot—moisture spreads, and so do unstable dyes. What to Do Instead Trust a professional rug cleaner with proper equipment and knowledge. We do more than just clean—we protect, preserve, and prolong the life of your rug. Our process includes: Thorough inspection and dye testing Dry soil removal using mechanical or hand methods Immersion washing with cold, softened water Controlled drying to prevent shrinkage, fading, or browning And all of it is done safely, precisely, and with care that no home method can match. All Posts Advice News Reviews Can You Wash a Persian Rug at Home? Read More A Tale of Two Rugs in Notting Hill Read More Viscose Rug Cleaning & Maintenance Tips Read More Newsletter Sign up to get the latest news and rug care tips Name Email Δ

Viscose Rug Cleaning & Maintenance Tips Learn what makes viscose different, how to maintain it at home, and what to expect from professional viscose rug cleaning — before you risk damaging a delicate fibre. What Is Viscose? Viscose is often described as “natural” because it’s made from plant materials, but that only tells half the story. In truth, viscose is chemically processed cellulose, a fibre made from plant material such as wood pulp created using strong chemicals like sodium hydroxide and sulphuric acid. The result? A fibre that mimics the softness of silk, but lacks its resilience. It’s more accurate to call viscose a semi-synthetic material, halfway between nature and industry. Although often marketed as natural because its source is plant-based, the heavy chemical processing makes it far from truly natural. If you’re curious about how viscose is made, this guide by O Ecotextiles offers a deeper dive. The Many Faces of Viscose You may not always see the word viscose on a rug label, as they are often marketed under different names, including: Bamboo Silk Banana Silk Plant Silk Art Silk (Artificial Silk) Rayon These names can cause confusion, leading many buyers to believe they are purchasing genuine silk when they are not. The Hidden Downsides of Viscose Rugs When we first started cleaning in Central London, viscose rugs were a rarity. Now, in some of the most prestigious addresses we serve, it’s not unusual for 80% of the rugs to be viscose. Why the shift? Clients and designers often tell us they like the silk-like sheen, appreciate the lower cost compared to true silk, or enjoy the variety of colours and modern designs. And at first glance, viscose rugs are stunning. But there’s a hidden cost — one that often becomes clear the first time someone spills a glass of water. Imagine buying a beautiful new rug — soft, luminous, and perfect for your space. Six months later, a few dark spots appear. Maybe a careless vacuum has left drag marks across the pile.Humidity from a nearby window discolours one corner. A small water spill blooms into a large, rough-textured patch. This is not rare. This is viscose. Problems You Can Expect Weak fibres: Viscose crushes, blooms, and discolours easily. Low long-term value: Even costly viscose rugs don’t hold resale value. High maintenance needs: Regular cleaning and extreme care are essential. Environmental concerns: Viscose manufacturing is resource-heavy and chemically intensive. At The Persian Rug Cleaning Company, we’ve seen viscose rugs priced at £20,000 that lose their looks, and value, within a few years. How to Protect a Viscose Rug (Before It’s Too Late) Viscose rugs can be cleaned, but expectations must be realistic. When we clean viscose rugs, we can: Thoroughly sanitise and decontaminate them (especially after floods or pet accidents). Improve their appearance — but only to the extent that the fibre damage allows. Unlike wool or silk, once viscose fibres are blown, bloomed, or discoloured, they cannot be fully restored. We tell our clients honestly: We can clean your rug beautifully. But we cannot undo what viscose itself cannot withstand. If you already own a viscose rug, or can’t resist buying one, here’s how to give it the best chance: Apply a professional rug protector immediately –This treatment helps spills bead on the surface rather than soaking in. Vacuum gently, with a brushless suction head – No beater bars, no aggressive passes. Control humidity levels indoors – High moisture can cause yellowing and discolouration over time. Act quickly on spills – Even clean water can cause permanent blooming. All Posts Advice News Reviews Can You Wash a Persian Rug at Home? Read More A Tale of Two Rugs in Notting Hill Read More Viscose Rug Cleaning & Maintenance Tips Read More Newsletter Sign up to get the latest news and rug care tips Name Email Δ

Rug Cleaning Myths: What’s Fact, What’s Folklore From dye bleed fears to the belief that rugs should never be washed, misinformation in the world of rug care is common — and costly. This article quietly dispels the most persistent myths, so household managers and discerning clients can make informed decisions based on knowledge, not fear. Clearing the Confusion Around Professional Rug Cleaning Over the years, we’ve encountered many hesitations — often from well-meaning household managers who’ve been told their rug cannot be washed, or that professional cleaning is too risky. These myths, though common, can cause real harm. Rugs go uncleaned for decades. Soil accumulates. Damage becomes irreversible. This article addresses a few of the most persistent misconceptions — quietly and clearly — so that your decisions can be based on truth, not fear. Myth 1: Washing Rugs Damages Them Truth: Professional washing is the most effective way to preserve a rug’s life. We understand the concern. A rug may feel too fragile to immerse. But the greatest risk isn’t washing — it’s neglect. Soil is abrasive. Over time, it acts like sandpaper, wearing down wool and silk fibres with every step. Without periodic, specialist washing, even the finest rugs degrade from the inside out. Done properly, with expert hands and the right conditions, washing restores—not harms. Myth 2: Some Rugs Should Never Be Washed Truth: Most rugs can be safely cleaned, even those with unstable dyes — if handled correctly. Clients are often told that rugs from Tabriz, Isfahan, or Nain should be left untouched due to dye bleed risk. It’s true that these rugs frequently contain fugitive dyes. But it’s also true that these are often the very rugs most in need of washing — especially if they’ve been exposed to spills, humidity, or pet accidents. The key lies in expert dye testing, patient immersion techniques, and—when needed—a specialist strip wash to stabilise and lift dye migration safely. If someone advises you not to wash such a rug, the issue may lie with their methods, not the rug. In many cases, we’re the second opinion that gives owners confidence to proceed. Myth 3: Silk Rugs Should Be Dry Cleaned Truth: Dry cleaning is a clothing method — not a rug care strategy. A silk tie and a silk rug are not the same. Yet this misunderstanding persists, often encouraged by well-intentioned cleaners without the right tools or training. Dry cleaning may remove surface dirt, but it does little for embedded soil. Worse, it leaves behind chemical residues and stiffens the pile — especially in viscose, bamboo silk, or mercerised cotton rugs often mistaken for true silk. True silk can absolutely be washed. In fact, it should be — gently, thoroughly, and quickly dried in a centrifuge to preserve the softness and sheen. We do it often. And carefully. Myth 4: Rugs Can Be Properly Cleaned In the Home Truth: True cleaning requires a controlled environment — and specialised equipment. It’s tempting to believe that a rug can be cleaned where it lies. But home-based cleaning, no matter how careful, simply cannot deliver what’s needed. Dusting: The most important step is dry soil removal. This can’t be done with a vacuum — it requires purpose-built equipment to lift grit trapped deep in the foundation. Flushing & rinsing: Rugs must be thoroughly rinsed after washing, to prevent re-soiling and dye issues. Water removal: A centrifuge, similar to a washing machine’s spin cycle, extracts excess moisture. Without it, drying is too slow — increasing risks of shrinkage, dye bleed, and stiff pile. In short: at-home rug cleaning is convenience over care. It isn’t safe for serious textiles. And it’s not what we do. Myth 5: “My Rug Looks Clean – So It Doesn’t Need Cleaning” Truth: The most dangerous soil is the kind you can’t see. By the time a rug looks soiled on the surface, the foundation beneath may already be laden with abrasive grit and debris. This isn’t a scare tactic — it’s simply the nature of rugs. Their density hides wear until it’s too late. Professional cleaning is about protection, not appearances. Waiting for visible dirt is like waiting for a toothache to visit the dentist. In Summary We understand how these myths take root. Many of them are rooted in caution or advice given by cleaners without the tools to do more. But experience tells a different story. Every week, we meet clients who were told their rug was too delicate to wash. And every week, we return those rugs restored, stabilised, and deeply clean — often for the first time in decades. You don’t have to risk your rug. But you also don’t have to leave it to fade quietly into disrepair. We’re here to help you choose confidently, and to care for your rugs with the discretion and skill they deserve. All Posts Advice News Reviews Can You Wash a Persian Rug at Home? Can You Wash a Persian Rug at Home? Thinking of washing your Persian rug yourself? Here’s what you need to… A Tale of Two Rugs in Notting Hill A Tale of Two Rugs in Notting Hill Every rug has its own story. Sometimes, even rugs picked up just… Viscose Rug Cleaning & Maintenance Tips Viscose Rug Cleaning & Maintenance Tips Learn what makes viscose different, how to maintain it at home, and what to… Newsletter Sign up to get the latest news and rug care tips Name Email Δ